THE JOURNEY FASHION FESTIVAL
With a radical paradigm shift happening within the fashion and retail industry, Malena Belafonte has created THE JOURNEY FASHION FESTIVAL, a platform for established and emerging international designers and brands, giving them a high profile presence during Fashion Week in both NY and other markets, in a new and innovative format.
The “system” which excluded 98% of international designers from the key fashion cities, New York, London, Milan and Paris combined with the recent complacency in the retail and fashion industry was bound to fall behind in a world that surpassed even this fast moving industry. All designers hope to have that one show that will catch the eye of the industry. Editors hope to show their readers the newest, exciting designs that will sell all over the world. The consumer has become savvy, wants more and wants it faster. The fashion industry wants to be wooed.
THE JOURNEY FASHION FESTIVAL levels this historically exclusionary playing field by combining these gifted designers, the fashion industry, the press, the public with the entertainment industry and innovative brands, into an exciting showcase that appeals to all of the above along with surrounding events that include the consumer.